Portrait session for Herbalife worldwide rebranding project.
His interest in image creation started when he first entered Ngee Ann Polytechnic, Film, Sound And Video (FSV) course. Eric found a fascination in making images and he went on to major in cinematography. Even during national service, it did not make him drop his camera. He manage to make it in to the Singapore Armed Force’s film unit and there he continued honing his craft. After serving his military duty, he enrolled in to university and graduated with a business degree. During his time at business school, he co-founded: THE FINISHING TOUCH STUDIO ( TFTSTUDIO ) There is a reason why his works have a stylistic high end commercial look. He learned a great deal from being under the mentorship of the much sought after, Sebastian Tan, Managing Director / Photographer of Shooting Gallery Asia & President of the professional photographer association of Singapore (PPAS) He worked at Shooting Gallery Asia production house where he learn the intricate techniques of high end image creation. Over there, he worked along side the best in the business and carefully sharpen his skills. He went on to work for various other commercial photographers until 2011, where he decided to start TFTSTUDIO. So far, he has shot for clients such as, Samsung, Far East Organisation, Volkswagen, Alila Hotels and Resorts, Les-Amis Group, IHG Group, iFly Singapore, and The Sam Willows just to name a few. Much sought after for his keen understanding for his client’s brand and his detailed approached to his work. Eric is also a key opinion leader at Samsung Singapore and recently his image of the Lamborghini was featured as the top 12 Lamborghini images on A.P.A ( Automotive photographers Association) amongst other international photographers choose. Right now, he is expanding and growing The Finishing Touch Studio with his trusted colleagues and partners. He loves to travel and has amassed a following on Instagram (@ericchenrr) that follows him for his amazing travel photography He is also pursuing his interest in brand development in other businesses and having a great time chasing after his dreams along side his friends.